CCR Reflection

 

Creative Critical Reflection

1.    How does your product use or challenge conventions AND how does it represent social groups or issues? 

The way my product uses conventions is how to character in the commercial, is seen doing some sort of daily routine or task. Something that the average audience is able to relate to. The seemingly homey atmosphere of the commercial brings in the fact that this is a day in the life of most people out there watching this commercial, however it does not represent social groups or issues.

2. How does your product engage with audiences AND how would it be distributed as a real media text? 

My product engages and attracts an audience because of the luring energy from the commercial itself, many people especially younger audiences these days enjoy a more relaxing specific styled or aesthetic form of media, with the calming music and visuals that were brought into the commercial, it engages the audience by making them feel welcome therefore wanting to buy the product. My commercial will be distributed through ads on platforms most people use such as Youtube or Twitter, it may also be distributed through ads on TVs.

3.    How did your production skills develop throughout this project? 

The skills most developed were filming and editing, filming was improved upon by learning the ropes of how to position your camera to fit a certain camera angle or filming under certain lighting. Editing was learning how each and every effect works and how it is able to be applied to the Commercial to make it look the most appealing towards an audience as well as learning editing skills on images.

4. How did you integrate technologies – software, hardware and online – in this project? 

I integrated many different types of technology, in the storyboard phase I used my Laptop and my special Wacom Tablet exclusive used to be able to draw digitally on a laptop, to draw the many panels for my commercial. Throughout the filming phase a phone was used to film most of the scenes in the commercials. In the editing phase a phone was also included in the process, using apps like videostar and picsart to put everything together and in place.


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